Torino Film Industry

MIA Market: the 10th edition in Rome 14 - 18 October 2024

19 Settembre 2024

ANICA President Francesco Rutelli and APA President Chiara Sbarigia announce the tenth edition of MIA | Mercato Internazionale Audiovisivo which returns to Rome from 14th to 18th October 2024 in its historic locations of Palazzo Barberini and Cinema Barberini.

Growing year by year, MIA | Mercato Internazionale Audiovisivo - promoted by ANICA (Italian Association of Film, Audiovisual and Digital Industries) chaired by Francesco Rutelli and APA (Italian Audiovisual Producers Association) chaired by Chiara Sbarigia and directed for the third year by Gaia Tridente - returns to Rome from 14th to 18th October 2024 with its tenth edition in its historic locations of Palazzo Barberini and Cinema Barberini.

In these 10 years, over 100 audiovisual works have been produced after their participation in MIA Co-production market, a success story for the selection process and the important opportunities that the market offers in terms of research for co-producers and international partners (financial, distributive and creative).

Over 600 projects have been received this year for the Co-Production Market and Pitching Forum - a 20% increase compared to 2023 and a 12.5% increase in the number of countries of origin, from 80 to 90. Of these, around 60 projects will be presented, including animation, documentaries, drama (serial products), and film works.

The Innovation for Creative Industries program also returns, hosting thematic talks and a showcase of immersive works and installations inside MIA XR, a pavilion where the most modern technologies applied to the audiovisual industry will be the protagonists.

Over its ten years, MIA has affirmed its nature as a business and internationalization incubator, which promotes the enhancement of exports and the facilitation of international co-productions, strengthening the positioning of the Italian audiovisual industry on the global scene. The growth of the Rome market arises from a targeted positioning strategy and a constant exchange with international market players who now consider it an essential appointment for the entire industry at a global level. 

The aim of MIA management and its editorial divisions is to represent a vision that is as independent and diversified as possible, giving visibility and opportunities to audiovisual works of artistic value of all genres and formats and at different stages of development and production. 

The MIA Co-Production Market & Pitching Forum is today one of the main international co-production forums and is aimed at audiovisual projects of animation, documentaries, series, and films, intended for cinema distribution, television, and streaming platforms. The selected works will be presented - almost all as world premieres - within the Pitching Forums of the 4 editorial divisions (Animation, Doc&Factual, Drama and Film) to find co-production partners, buyers, and financiers.

Particularly, the Animation Co-Production Market & Pitching Forum at MIA 2024 achieved excellent results, with a 50% increase in applications received compared to 2023: 15 projects from 15 countries were selected. The selection is composed of 5 Feature Films, 9 TV Series, and 1 TV Special and presents unreleased projects that debut on the market at MIA alongside projects that are not new to the market presentation but have demonstrated solid progression in the development process, ready to be brought in front of a new audience of institutions and possible financial partners to approach the production phase.

Furthermore, the offering of the Doc Co-Production Market & Doc Pitching Forum 2024 at MIA is extremely varied, as always, of the highest profile and presents 14 projects from 13 countries. This year, top-level productions are involved, and committed to telling exciting and very different stories. The selection explores crucial and fascinating themes from all over the world, offering a deep look at environmental, social, cultural and historical issues. The large number of projects received - +8% compared to 2023 - and, above all, the considerable number of world premieres proposed at MIA has made it necessary to have a committee that is even more responsive to the international reality of the Unscripted.

The Drama Co-production Market & Pitching Forum 2024, too, has seen the number of applications submitted grow by 6% compared to 2023 and will present to the international audiovisual industry a selection of 14 series projects from 12 countries, including 2 Italian projects.

Last but not least, the MIA Film Co-Production Market & Pitching Forum has seen a record number of applications, with an increase of approximately 32% compared to 2023. Applications have come from 58 different countries, confirming the international and pluralistic vocation of the MIA and the excellent work done with partners and institutions around the world. The Film Co-Production Market & Pitching Forum will present to the international film industry a selection of 14 feature-length film projects, coming from 10 countries. Among those selected, 10 are debut projects or authors at their second work, a testimony to the attention that the MIA has always dedicated to new voices and emerging talent.

In addition to the international selection, for the fifth year the Film Co-Production Market & Pitching Forum of the MIA presents WANNA TASTE IT?, a section dedicated exclusively to Italian film projects in development and a launch and growth platform for the Italian industry and talent, thanks to the networking organized with potential co-producers, sales and financiers and moments of high-level training and updating, through targeted meetings with industry experts, representatives of institutions and funds.

It is also important to note that the MIA program dedicated to international distribution is back for 2024, conceived to support the circulation of films with a special focus on theatrical distribution. In the sessions of Comin'UP - the program for sales agents that offers an exclusive space where buyers can present previews of films still in production - scenes, excerpts or teasers of films to be released between December 2024 and 2025 will be shown. Thanks to the Work in Progress programme, C EU Soon will also be able to see European films in post-production that are looking for international distributors. To support films and theatrical distribution, the Market Screenings are also back, from previews to the latest films just seen at the most important late summer festivals, he MIA offers sales agents a strategic space for their market screenings.

Furthermore, in collaboration with several consolidated partners on the Italian and international market and always with a view to promoting the incubation of new projects, MIA from this year hosts pitch sessions, showcases and b2b meetings aimed at discovering new content and IP, with a view to promoting and circulating European talents and stories.

Among these projects, Italy and Piemonte are present specifically within the Film Commission Torino Piemonte's Piemonte Film Tv Development Fund pitching session, where 6 feature films will benefit from the consultancy of an international pitching expert and will have access to a structured session of one to one meetings with a delegation of national and international accredited guests selected by MIA. 

Born in 2015 and grown thanks to the joint venture between ANICA and APA, the MIA has the support of the Italian Ministry of Foreign Affairs and International Cooperation, ITA-Italian Trade Agency, and the contribution of Creative Europe MEDIA . It also receives the support of the Italian Ministry of Culture, the Italian Ministry of Enterprises and Made in Italy and the Lazio Region. Unicredit is the Official Sponsor. With the patronage of Eurimages. 

This edition will also take place on the MIADIGITAL.IT platform, a fundamental tool for innovation, promotion and information on the market that allows remote participation and offers the possibility of reviewing the main events even after the market has concluded.

To find out more about the selected titles and the entire MIA structure, please visit miamarket.it.